Vision and Values

Fun when you want it

We will help students find their people, communities, and friendship groups. (SA1)
We provide opportunities for students to get involved in a wide range of societies and student groups. (SA2)
We will deliver an annual schedule of regular activities, events, and experiences. (SA3)

Help when you need it We provide advice and support on student wellbeing and academic matters. (SA4)
We represent students and make certain they are heard. (SA5)
We help students navigate University life. (SA6)

Connecting students Keeping students informed of what’s happening on campus and in Birmingham. (SA7)
Connecting students to opportunities for personal growth and local community engagement. (SA8)
Students are connected to their Students’ Union and know what it has achieved. (SA9)

With an ever-changing student population, we need to constantly renew ourselves to ensure that we remain relevant. An emergent strategy will be applied to Student Voice, Social Policy, and activities, with an annual activities plan drafted every year targeting students who are not currently engaging with their Students’ Union.

Finally, we will continue to maintain a healthy organisation that is capable of delivering on these strategic aims.

Culture: We recognise the critical role of culture in our success and will create a positive campus culture and equity between our students. (E1)

Estate: We will regularly review our spaces and make fit for emerging activities and the needs of students. (E2)

Sustainability: We will ensure that the Students’ Union is financially and environmentally sustainable. Deliver successful services that make everyday life better for students, where we are uniquely able to do so, or where the services generate sustainable income to support our other activities. (E3)

Partnerships: Work in partnership with the staff of the University to further students’ interests and seek external partnerships where they can support our strategic aims. (E4)